A dream in 20s, 30s, 40s and 50s style becoming real in Novara from May 15th to 17th 2015, set in the gorgeous Broletto courtyard, a medieval architectural complex a few steps away from the dome, in the heart of the city.
This unique context is ready to host My Sweet Moon Deena – Novara in Swing & Boogie second edition, a festival dedicated to that period atmosphere. Braces and hats, bow ties and full skirts. Gramophones, polaroids, record decks, typewriters, vinyls and a lot music by live orchestras playing no-stop. Dances, fashion and style will find their space in a three-days total immersion in this culture phenomenon.
Besides music, the Festival’s main feature, there are many other side events: cooking shows, retro aperitifs, vintage rides. Specialized exhibitors will give life to a vintage market selling clothes, accessories, furniture and objects; “old style” culinary stands will be ready to restore the dancers’ strength and to serve drinks and delicacies. Moreover, in order to bring home an unforgettable memory from the festival, there will be make-up and hairstyling spots, and a photo set for a perfect retro-style portrait.
Three days of partying in colour, style and overwhelming rhtythm, a weekend to let go and dress up, get your hair done, get on the dance floor and dream of a past made of history, culture, traditions that still integrate in our present to make it a bit more magical. A dive into the past, from which it will be difficult to re-emerge.
The first edition of the Festival (May 23rd to 25th, 2014) hosted 30 events in 3 days, more than 3000 participants, 7 live bands, dj sets, a vintage market, 2 street parades, vintage make-up and haistyle spots, cooking shows, kids entertainment service, a vintage ride and much more. Take a look to the whole program, articles and pictures in our website http://moondeena.it/, to understand better the “MoonDeena” mood!
The 2014 edition achieved a resounding success, not only in Novara and its surroundings, but also with “echoes” well outside the city boundaries: today the event’s Facebook page counts more than 1.700 followers. (http://www.facebook.com/pages/MySweet-MoonDeena-Novara-in-SwingBoogie/651757448211955).
This year “My Sweet Moon Deena” is back, and it’s ready to rock with many surprises and a breathtaking series of events, choosing the courtyard of one of the most prestigious historical buildings in Novara centre: the Broletto. We’re all full of enthusiasm and energy, but our effort is not enough to make this wish come true: a professional wooden dance floor, more than 150 m2 big, to be built in the courtyard and to make everybody dance wildly!
That’s why we are asking for your help.
Support “My Sweet MoonDeena” festival 2015, help us build our dance floor: it’s just a matter of a few minutes, a few clicks and a small donation to help us move our feet.For each donation you will receive one of our festival dedicated gadgets , besides original and exclusive prizes.
And the festival will “yours” too!
Thank you for your support, we wait for you in Novara!
My Sweet MoonDeena Staff
Project created by
Boogiesti Anonimi (Anonymous Boogie Dancers) is a collective set up by a group of friends united by the passion for a faraway age, made of music and wild dances. Dancing is actually the main element influencing the collective’s aggregation style and social events.
Massimo Dellavecchia, a freelance professional in event organization, is an expert in logistics management, supply and staff coordination; he has been working with both private companies and public authorities as art and organization manager.
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