Switcha is a smart product line with an NFC tags, able to communicate with applications and settings on your smartphone. Low-cost technology and being spread due to its simplicity and its flexibility,but is now commonly used projects remains a very generic technology with specific applications.In a world where everything seems to condense in a smartphone,comes the need to have support that product been established,gestures and experiences.Hence my challenge to integrate this technology into products,looking back on how they can change the shapes of some products with the help of this technology,from the dock to the postit, from the light to the alarm, radio with your music player.
NFC technology has evolved from a combination of contactless identification or RFID (RadioFrequency Identification) and other connectivity technologies. In contrast to simpler devices RFID, NFC allows two-way communication:when two NFC devices (the initiator and the target) are combined with in a radius of 4cm, creates a peer-to-peer network between the two and both can send and receive information.
MATERIALS & DESIGN
Why wood?Wood and data transmission technologies, the natural and the artificial, apparently two irreconcilable worlds,but that in everyday life can live together and develop products,thanks to its insulating properties means that the tags are always shielded and protected avoiding that could degauss, giving that character products unique and prestigious that only a warm and natural material can give.The simple,smooth shape and blunt that enhances the characteristics of wood,with a strong educational component in the choice of shape and size.
Switcha seam lessly integrates with the new business models 2.0,along with which supports traditional businesses in transition to digitalization and communication by social sharing.
Collaborates with Cuer to develop a new entertainment experience.Cuer is the online platform for smartphones and tablet designed to fool waiting in hair dressing and manicure saloons.A magazine that allows you to promote and sell products to hair saloon as it is not possible to do in any other promotion and distribution channel Switcha represents the means by which the user will have access to Cuer, thanks to the elegant and prestigious design you can install thet agsat various points in the international guaranteeing visibility without being invasive.
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