What is it about?
Nastro Azzurro, the most drunk Italian premium beer in the world, is at the side of those who look to the future with positivity and, in the face of difficulties, do not stop but reinvent themselves.
With the #UNABIRRAPERDOMANI project, Nastro Azzurro chooses to be close to all those who until yesterday, serving you a beer, have been the protagonists of your moments of pleasure and sociability.
Behind the counter of a bar, in a pizzeria, at the table with your friends, on the road or in the bar under the house, in the summer clubs and with the music that plays, every gesture and moment have the memory of a beer that is been served. Today, those who served you that beer also need you.
Help with a small gesture today the staff of the clubs and pizzerias of Italy to help them start again as soon as the medical emergency is over. How to do? Offer a beer now, or more virtual beers to your friends! Each beer corresponds to an offer of € 3. Nastro Azzurro joins you, and for every single donation, it will contribute for the same amount that you will have donated.
Offering a beer, today, with a donation of at least 3 euros, will be a symbolic but concrete gesture to return soon to toast in your favorite place!
Now, share your gesture on social networks! Once the offer is made, you will receive an emojì dedicated to the initiative as a reward. Take a screenshot of your donation to share your gesture in the stories or posts on Instagram and Facebook, together with the emoji received and with the hashtag #UNABIRRAPERDOMANI. Start your social challenge: thank those who have virtually offered you a beer and nominate the friends to whom you offered a beer for tomorrow. The more friends you involve, the sooner we'll come back to toast together!
We make "solidarity" and the pleasure of toasting together with a beer in hand ... even virtually and remotely!
How funds will be used
The entire sum collected will be used to support the workers of clubs, pizzerias and restaurants in Italy, through the collaboration with FIPE to start again courageously once the emergency status has ended and all the commercial locals in Italy, including in your city, will need the economic and supportive support of all of us.
Who's behind the project?
The project was conceived, desired and promoted by NASTRO AZZURRO, the beer that, since 1963, represents the excellence of our country and today the most drunk Italian premium beer in the world.
To cope with the COVID-19 emergency, the brand launches an awareness campaign and an extraordinary fundraiser to help workers in the Italian catering sector SMEs. It will do so with a first donation of € 250,000 and doubling people's contributions to get together at least € 500,000.
Project created by
Nastro Azzurro Crowd
The proceeds will be donated to SMEs in the catering sector, thanks to the collaboration with FIPE, to support their economic recovery. FIPE, the leading association in the restaurant sector, has more than 300 thousand companies, bars, restaurants, pizzerias, ice cream shops, patisseries, discos, beach clubs and canteens. The joint operation #UNABIRRAPERDOMANI, promoted by NASTRO AZZURRO, will help support the economic fabric once the emergency situation has been overcome.