A year we will not forget

Online the latest MSD Crowdcaring projects for this 2020

03 Nov 2020

2020 was a year we will not forget. MSD Italia, with the MSD Crowdcaring initiative, taught us that the most important thing is to remain united.

Together we have supported realities that are fighting the Coronavirus emergency at the forefront, brought music to hospitals, published revolutionary comics and much more ... with one goal: to improve people's quality of life!

The last 2020 call of the initiative has been online a few hours ago, the last 5 projects of those who care about life.

Here is a taste, all the details, as always, can be found on the official page of MSD CrowdCaring:


Frolla is a biscuit factory born in 2018 in Osimo, a special biscuit factory that aims to give jobs to disabled children, teaching them a trade and helping them integrate into the community. 20 young people work in the laboratory.

Their biscuits are delicious, classic and with a genuine taste, made with local flours.

After 2 years in business, it's time to take the leap and buy a tempering machine to create a new line of chocolate products: sticks, chocolates and nougats that will make your head spin! 

Seeing is believing:

In2theWhite for an inclusive cabin

For years the Silvia Parente Foundation for Sport has been offering adapted skiing activities at the Monte Cimone ski area (MO). 

For the first time, in the entire Apennine arc, there is an organization capable of offering all the necessary services to allow everyone (absolutely everyone!) to ski together!

Up to now, the Foundation has not had a structure but, with this crowdfunding campaign, it will be able to build its log cabin with a reception lounge, an adapted bathroom and a room for storing equipment.

With everyone's help, skiing will be for everyone:


No one has to deal with the disease alone, especially a teenager.

The Teens and Cancer Volunteer Association works to offer social and recreational support to 13 to 24 year olds with cancer and their families. How? Through the organization of trips, holidays, day trips and by creating awareness projects.

An example is the (UN)VISIBILE photographic exhibition, created to tell about childhood cancer through the voices and images of those who are passing through or have passed through it. The first exhibition was set up in Bologna this summer and was a great success!

With the support of the network it will be possible to set up new exhibitions in Milan, Rome and Bologna.

Together, we can defeat the wall of indifference and ensure that these children are no longer invisible:

Rari&Smart 2.0 - The Smart city if rare patients

Technology is the greatest ally ever.

This is confirmed by Rari & Smart 2.0, the new project that Uniamo - the Italian Federation of Rare Diseases makes available to the whole world of rare diseases.

The idea is to create a Smart City: a virtual place on the web where rare patients can meet, associations and caregivers can learn more about information, ask or provide help.

We protect the rights of people with rare diseases to improve their quality of life and that of their families:

Let’s fight Social Addiction | Social Warning

83% of young Italians (more than 3.5 million people) spend more than 4 hours a day on the internet. 51% of teenagers between 15 and 20 years old find it difficult to take a break from the web and social media and check their smartphone on average 75 times a day. 7% of young people even do it up to 110 times a day. Children and parents communicate, train and get information through Social Networks. 82% of Italians are unable to recognize a fake news online & off-line.

It is in this scenario that Social Warning was born: the first Digital Ethical Movement in Italy created to make children and parents aware of the risks and opportunities of the web, through a network of trainers-volunteers throughout Italy.
Their work is very important!

In the last year, the Movement has met more than 30,000 children and parents on the conscious use of social media, organizing interventions throughout the Italian territory and, mainly, in lower and upper secondary schools.

The goal in 2021 is to double the number of children met.

Only by joining forces will it be possible, support the Digital Ethical Movement with us:

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